Absørb research
We publish what we find
These are our own studies, not client work. We take a question about a market, count what is on the page, and publish the answer with its method and its limits attached. Nobody pays for a flattering result, so nothing here is one.
- Studies published
- 1
- Latest reading
- August 2026
- Commissioned by
- Nobody
Study 01Industry studyAugust 2026
Nobody owns this category
Operators shortlist affiliate software in search long before they take a call. We measured where those buyers are, what they type, and which companies they meet. The most visible vendor in the category holds under a tenth of the page.
- The most visible company in the category holds 9.6% of page-one results. Nobody is close to owning it.
- Half of page one is articles ranking providers rather than the providers' own websites.
- Several of the most visible domains rank on one comparison article they wrote about the category they compete in.
- Twelve vendor names draw more searches a month than every category term put together.
Locked for now. If you don’t have the password, ask us and we’ll send it.
The 15 searches this study measured
- casino affiliate software
- casino affiliate marketing software
- igaming affiliate marketing software
- igaming affiliate software
- igaming affiliate platform
- gambling affiliate software
- igaming affiliate marketing platform
- poker affiliate software
- betting affiliate software
- casino affiliate platform
- betting affiliate platform
- sportsbook affiliate software
- sports betting affiliate software
- best igaming affiliate software
- casino affiliate tracking software
How a study is run
Where the numbers come from
The list is frozen before anything runs
The searches and the countries are agreed in advance, so every market is measured against the same list and the countries stay comparable to each other.
Every search proves where it ran
Search tools accept a country, report success, then quietly return worldwide results when the target fails to resolve. Every row carries the country it was served from, and a row that does not match what was asked for is discarded and run again.
A blank is a gap, not a zero
A search that returns nothing is excluded from the counts and marked in the tables. It is never scored as a company failing to appear. That difference is what separates a finding from an artefact.
Nobody commissions these
No company in a study is consulted and no company is the subject. Where one appears well or badly, it is because of what the searches returned.
Want this run on your market?
The same study, pointed at your company and the people you lose deals to: the countries you sell into, the searches your buyers use, and where you sit in what comes back.